A Pembrokeshire town has been asked if it will live up to its name by becoming the first place in the UK to display a unique fish empathy quilt.

PETA has contacted a Fishguard and Goodwick Town Councillor, asking if the authority will take temporary ownership of their giant fish empathy quilt.

The quilt, which consists of hundreds of squares created by groups and individuals, has already made a splash in the US.

The quilt measures about 28 square metres and is composed of over 100 unique squares handcrafted by PETA supporters, including cartoonist Harry Bliss and oceanographic explorer and film producer Jean-Michel Cousteau.

The animal rights organisation has now asked the north Pembrokeshire town of Fishguard if it will live up to its name by becoming the first place in the UK to display the quilt.

“Fish are smart, social animals who feel pain and fear and don’t want to be dragged from their homes and killed any more than a human does,” says PETA vice president of programmes Elisa Allen.

“PETA encourages Fishguard to live up to its name and tip the scales towards compassion for sea life by displaying this beautiful quilt.”

PETA says that fish share knowledge and have long memories and cultural traditions.

Some woo potential partners by creating intricate works of art in the sand on the ocean floor – yet more fish are killed for food each year than all other animals combined.

In addition, the group says that 38 million tonnes of other aquatic animals – including whales, dolphins, turtles, and sharks – are unintentionally caught or entangled in fishing gear annually as the fishing industry aims to satisfy consumer demand.

PETA says that each person who goes vegan spares nearly 200 animals every year, dramatically shrinks their carbon footprint, and avoids ingesting the many toxic chemicals it says are found in the flesh of fish.

The organisation offers a free vegan starter kit for those ready to make the switch.

The Western Telegraph has approached Fishguard and Goodwick Town Council to ask if plans to display the quilt are tabled for discussion.